How to Ace a Digital Marketing Job Interview



You got this opportunity for this amazing digital marketing job, but you’re nervous, you’re stressed out. What questions are they going to ask you? What should …

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49 Comments

  1. Have you ever applied for a digital marketing job and been like, "Hey, what are they going to ask me? What do I need to know?" Say "yes" in the comments if you have.

  2. Watching this before my first interview out of school for a digital marketing analyst assistant job, These questions helped me feel better about how i prepared and set up for the future hope for the best !

  3. Hey Neil,
    Thank you for sharing these tips.

    One (long) comment I want to make, as I think these tips are more adapted to "modern" structures who have good marketing teams.

    "Traditional" large companies sometimes have CMOs that are clueless about everything you talk about in these videos, cohorts, backlinks etc. It's the very basis of digital marketing and they've never heard it.

    They know "website", "Adwords", "facebook ads". That's it.
    They could almost think you're some kind of weird nerd if you use too many of these marketing terms. Which is crazy.

    These usually aren't Big Tech or Silicon Valley-like companies – so not software or training companies for example- they'd be more companies in healthcare or banking or automotive etc. where the Head of Marketing would typically be a guy or woman who's done magazine paper ads & radio ads & attending events & emailing their audience manually for the last 20 years to sell the company's products, and they'd consider digital campaigns as just an additional way to promote stuff – a "nice to have".

    Many of these companies still remain attractive for young digital mkt professionals, because they pay well and provide many advantages.

    So, what sometimes happens (unfortunately) is that you arrive at the interview, super motivated with examples etc.
    You then see a bunch of desperate housewives and old Family Dad kind of dudes (no offense to more experienced professionals reading this – just joking ; ) having coffee and complaining about how long it's going to take to create and send that "mailchimp newsletter".

    And gossiping about news like "Apparently Prince Harry has been doing x and y this weekend".

    You start talking with your potential future boss, and you realize after 5 minutes that he doesn't have a clue. So you start using more and more "easy" words to make sure he gets what you mean. You start explaining what each feature you mention, does.

    You explain the function {keyword} in an text ad content in Adwords, you explain how automated campaigns could make people come back to the website more often, how a membership plan could make people become more loyal to your brand, how an affiliate program could make the sales explode, etc.

    The manager is like: "OK, well, it's good to have new ideas, but you know we already have a lot to deal with. We send 4 emails a day given we have 25 different products and each product needs to be advertised regularly, etc. You will need to put these emails together.
    This year, you'll also have to fully revamp the website, we want everything red now to fit the brand, not green. An agency will do that for us, you will work with them, the project will last 6 months". (I exaggerate a tiny bit).

    My point is: there's still a huge generation gap in many of these companies where internal seniority often means being more likely to get the C-level or the Director level job. Skills and results, not always. (I just turned 30 myself – was a team leader in smaller startups, but never in one of these "traditional large companies".)

    Therefore, you get really frustrated, everything is already decided and you become an executive rather than someone who can provide recommendations, suggestions, test different things, etc. If you start challenging or "proposing too many ideas", you just don't get the job, or you just get asked to "stick to your tasks and that's it" once you're hired and into the job. So, eventually, you leave.

    The CMO/ Mkt Director doesn't get why you would improve this and that, because the results aren't too bad after all, and "this is the way it's been working here for years – we've always done it this way!'. And, "if" the results are bad, the company can always fire a few people at the bottom and keep the management team to continue : ). Most of these companies are often in an industry with less competition and so they stick to marketing from the 90s/2000s. A sad truth.

    I had myself this kind of bad experience with 3 companies. I've (thanks God) worked for more innovative and "smarter" companies, too, mainly design & mobile app agencies. But at the end of the day, if you really want to learn a lot and be hands-on, and test what you feel like testing, the best way is freelancing (so you're the one doing the recommendations, and you don't need to do what a boss asks you to) or having your own business.

  4. Working part time and schooling hasn’t been easy on me….but all tnx to. Hitfxsandra I’ve been able to gather enough money to sought out the necessary bills DM her on instä Hitfxsandra you won’t regret it by investing for the forex package

  5. Woow…i am amazed to see that you are replying to each and every comments… You are the best example of how to engage with your potential customers and make every one of them feel special..

  6. Hi, great info.. I am a new learner of Digital marketing.. So much excited to learn and how can I find the correct order to learn this all

  7. That small tip you gave about using your ubersuggest website to compare a company’s website to their competitors was amazing because it got me the internship!!! Thank you so much!!!

  8. What are contexual links? Difference between GTM and GA? How we can rank single page website with multiple keywords? What are best practices to grow social media channels organically?

  9. Thank you Neil, I have no experience in Digital Marketing and have a job interview for a role in it tomorrow! This has given me some great advices and tools to look into. Wish me luck!

  10. Hi neil last interview in ecommerce company they asked their website has no content. only product and price,image. so how to rank this ecommerce site?

    what the answer may be?

  11. Yes, I have applied and I still have not got any practical exposure on how link building and SEO works. Can anyone help me out ? I am ready to work for you.

  12. Can You Make Social media marketing Related interview Question in Your Up Coming Videos? Because I want to Be Social media Marketing Expert. But Now I m Fresher and Looking for a job. Which Industry best for me to do a job and learn more about Social media. Hope You Will Reply to my comment

  13. We asked 100 SEO Managers the following questions:

    Do you prefer a simple CV template?

    88% answered yes.

    Does writing quality on a CV play a part in your decision to interview people?

    94% answered yes.

    Do you prefer a one-page CV?

    75% answered no.

    Do you expect someone to include a detailed cover letter?

    56% answered no.

    Is education more important than experience to you when hiring someone new?

    100% answered no.

    Are you more likely to interview someone with internship experience?

    20% answered yes.

    Do you find experience can be more relevant than a degree?

    94% answered yes.

    Is a passion for marketing crucial?

    20% answered no.

    Do you like people to include an interests/hobbies section?

    88% answered yes.

    Would you like to see people include their proficiency in marketing tools on their CV?

    94% answered yes.

  14. @neilpatel – Is it okay to take breaks between jobs? I have a 7 year digital marketing exp planning to take a couple of months break and focus on some personal things. This is also an opportunity for me to try and test out thngs on my blog thereby building a portfolio. What are your thoughts on this?

  15. Wouldn't it come across as being a bit arrogant to tell a good DM Co. what their shortcomings are? You most certainly wouldn't know them before hand. If they'd be so easy to spot, hey, they'd have them fixed already. And if I could: would I apply for a job and not start my own business, if I was THAT good? Or do I get that statement something wrong? THX. Informative as usual a presentation from you, I like your No-Fluff style!

  16. Neil, what advice would you give to someone who is new to digital marketing and trying to land an entry level position within a year? I started a blog site, and am practicing some of the free/basic stuff but don't have the budget for paid ads and such. What would you recommend focusing on as a foundation to get started?

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